Portfolio/Asset allocation

By dividing your assets into categories of investment (ie. stocks, bonds, cash, etc.) you can reduce the risks that are traditionally associated with investing.

  • Stocks/Equities: A type of investment, which allows you to buy shares in a company, allowing you to profit from their successes, but also puts you at risk of losing money if the company fails. 
  • Bonds: A fixed income instrument that represents a loan made by an investor to a borrower (typically corporate or governmental).Many corporate and government bonds are publicly traded; others are traded only over-the-counter (OTC) or privately between the borrower and lender. (Investopedia)
  • Cash-based assets: Physical money that an individual has access to through a savings account or checking account. 
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